Since 1982, The Warehouse has grown to be New Zealand's largest general merchandise retailer. The Warehouse is a Kiwi household name, with over 90 iconic 'big red sheds' around the country. They are part of The Warehouse Group, which manages market-leading retail brands including Warehouse Stationery, Noel Leeming, Torpedo7, 1-day and most recently TheMarket.
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For some, selecting a gift can sometimes be one of the hardest shopping choices. You know who they are and what they like, but what do you get them? More often than not, you don’t even know where to start.
The Warehouse wanted to provide their customers with the ability to alleviate this confusion for a smoother retail experience.
Spark 64 created a novel online Gift Finder to help people select a gift for their friends or loved ones. The user provides a text-based description of their potential gift recipient, and using AI, the Gift Finder characterises the individual and recommends gifts based on their preferences. Natural language processing was used to interpret the individual’s interests and match them with gift categories from The Warehouse’s extensive retail catalogue.